Buzz Marketing and Word of Mouth Marketing are Contagious

The hottest marketing trend is Buzz Marketing and Word of Mouth Marketing. The Internet plays an important part in your buzz campaign, but a large percent of word of mouth starts off line as well.

So what can you do to create word of mouth and buzz?

Be buzzworthy. People talk about remarkable, exceptional things. Your business or organization is probably already talked about, but how to you increase the word of mouth and get people to spread your story?

Begin by creating a real buzz strategy. Your strategy should answer the following questions:

How do we become more buzzworthy?
How do we get our customers to talk about us more?
How do we get our employees to create more buzz for us?
How do we get more articles written about us?
How do we get people to send emails with links to our website to their friends?
How do we make the public our best sales person?

When buzz happens, it is often something you did not anticipate and it is often out of your control. Pop stars have fan clubs they did not start, and those people are actively selling the star without pay or recognition. As strange as you may think it is, a fan club for you or your organization might spring up if you can build passionate advocates by providing exceptional products and services.

Cultivating word of mouth and buzz is your best long term marketing effort, coupled with a quality online resource. To help this process along, consider the following additions to your website:

Tell a Friend Software – This allows a visitor to email a message from your website to the friend and let them know about you.

Referral Program – Reward your visitors with a commission for referrals.

Message Boards and Comment Features – Let your clients post recommendations and comments publicly. Even if something bad is said, you can resolve the issue quickly and show the world how professional and attentive you are.

In addition to these tools, you can actively get testimonials from clients, or use them in while papers, that illustrate how you helped them but are also something they may point to for other people to check out.

Outstanda is partnered with Buzzoodle, a Buzz Marketing Agency. For more information on creating buzz, visit www.buzzoodle.com or contact Outstanda to start building a Buzz Strategy today.