Secret #2- Website Visibility is Key

People who have not been to your website before and have not met you probably do not know your website exists. The more Internet roads that lead to your door, the more visitors are going to wander on in.

It takes a consistent effort to create higher visibility. The effort can be in money spent on advertising and in time spent creating more visibility in the many web resources that exist.

Paid options include the following:

PPC Pay Per Click Advertising

Pay per Click advertising depends on the site you are advertising in. The concept is simple. It is a pay as you go advertising campaign where you pay for each click. In many cases, you can set a budget to control your expenses.

Google is one of the most common places to bid on key words then pay for clicks. It is so popular, that the major key words continue to see steady price increases. However, this can be a powerful source to create traffic.

Because you are spending money on these clicks, it is important to target a demographic that is going to purchase things on your site, or do whatever it is you want your visitors to do.

Paid Directories

Paid Directories, such as Yahoo! Paid directory, are valuable links to have and because they are paid, they tend to carry more weight than a free directory. There are many industry specific directories on the web.

Paid Advertising

Many websites, trade eMagazines, eNewsletters, directories, blogs and other web resources have paid advertising. While paying for advertising may not be a cheap option, it can be very effective at attracting the right audience.

Free options that just take time to do:

Search Engine Submittals

If your site is new and you have not submitted it to the search engines yet, be sure to do so. While there are thousands of search engines and it may seem overwhelming to try to manually submit your site to all of them, remember that Google, MSN and Yahoo will comprise the majority of the visibility and traffic.

Especially if you are a company that focuses locally, be sure to submit the site to the local version of search engines as well.

Free Directories

Just as there are many paid directories, there are also a lot of free web directories that you can list your site in. Look for regional directories, alumni associations, chamber of commerce, networking groups, associations and other resources where you may have a membership or affiliation.

Adding your web address to all printed materials

Visibility is important off line as well as online. Make sure that all of your printed material also creates awareness of the website.