It would be easy to think that search is dead. With apps and the various devices segmenting the market. With social media being all the rage.
But before you write off old Search Engine Optimization and strategies like blogging to be more visible in search, consider that search is evolving as well. Watch this video.
Now a good way to think about search is that the Internet is the largest single database ever to exist. It was a database installed in a cloud before we knew it was called a cloud. It was open source before open source.
And all Google is? Google is a way to search a very complex database.
Anyone can build their own tools and gateways to the open source database called the Internet.
For your company to be found, it must have multiple entries in the database, it must be optimized for the primary search routines of the database and it must have references from other people’s information in the database.
New, cool technology is going to come along every day and how we find and adapt information to our needs will evolve, but do you ever think that such a large database of useful information is ever going to go anywhere?
