Why does WordPress make sense for building your lead generation website?
WordPress is free open source software that you can use to manage a site. Traditionally it is used for blogging, but more and more people are using it for traditional websites as well.
WordPress is used by many, many people and it gets the best Search Engine Optimization results right out of the box. Plus there are many thousands of plugins and many good SEO free plugins that help it perform even better.
There are also many good WordPress lead generation themes – which simply means a WordPress theme that has a good call to action where you can put your lead generation offer.
The trick to building a successful WordPress lead generation site is to keep at some activities beyond when many people give up. What I mean is keep blogging at least once a week. Keep getting backlinks from other websites or social media every week. And keep paying attention to to site.
The reasons this works is because more content will generate more organic traffic. Also, websites that get frequent updates also get ranked higher in search engines. And the more links you build the more places where someone can find the link, follow it and become a lead for you as well.
No this stuff is not rocket science, but it is not easy to keep at it week in and week out. You need to have a publishing calendar and tasks that you either do or outsource to keep your site fresh and ranked well.
If you do not do that, it is not going to perform as well and this could lead you to think that this strategy does not work, but I can tell you it does work but often fails in execution.