The best advice I can give you is to build your own lead generation website. But it is hard to do on your own.
There is a chance it will not work as well as you hope and there is a good change you will spend many thousands of dollars on website setup, hosting, writing, linking, design and research. So leasing a lead generation website might be best for you if you are looking at having a lower upfront cost and to not be responsible for all the time and effort it takes to build one.
For this reason, Outstanda offers leasing of lead generation websites built on WordPress that have several unique articles per week posted, links from other sites to the website generated, social media integrated into site, strong calls to action to actually generate the leads, research of keywords, search engine optimization of blog posts, unique domains and rich content that not only targets the main keywords but also targets long tail keywords and competitors in your marketplace.
Much like you would rent a billboard or buy an ad in a newspaper, we offer an exclusive least to the website advertising for a period of time.
There are many advantages to this.
- The lessee is not responsible for the articles – legally or writing
- No cost for setup, maintenance, back links, SEO and more
- Lessee can walk away at end of lease
- Takes guesswork out of specialized set of skills
There are more advantages but you are already going to know if this is a good strategy for you or not. It is also a good idea to look at it from our perspective. Our portfolio of lead generation sites generate monthly income for us. When the performance goes up, we can increase the lease rate, as long as the lessee is happy with the Website ROI. It is in our best interest to make these sites as great as possible. Compare that to a consultant that may help you set up a website but will not be likely to commit longer to all the activities needed to make a site a success.
Consider the options carefully. If you have the budget and expertise then it is best to build your own in the long term, but if you want to speed up results and keep your costs low, leasing a lead generation website from Outstanda is the way to go.