Increasing lead generation online can be a very big undertaking if you are building out your system from scratch.
However, there are also small things you can do to increase lead generation today. Here are five common ways to increase traffic and lead generation for your website.
1. Optimize For Local Clients
Sure you may be able to sell your product or service to anyone, but if you localize your website by using location based words, you will increase targeted prospects that will feel more comfortable working with you because you are in the same region.
2. Offer Something Free
If you are not already doing it, offer a free report or some other free item that people can trade their contact information for. This works best if you do a great job on the free product, and give them enough to be valuable without giving them so much that they do not need you.
3. Make It Easy to Contact You
By having email, phone and other forms of contact on the web on every page and easy to find, you will get contacted much more frequently by people that are on your site but have questions about what you offer.
4. Add New Articles Weekly
The search engines love new, unique articles. The more often you post the more traffic you will get over time because of more content and fresher content. Increasing your posting frequency will increase your results.
5. Test Your Call to Action
What if your call to action? How many have you tested? If you have never experimented with your offer, it is time to try a couple of new offers to see if you can increase the percentage of people that contact you after landing on your site.